Quiz
1. In 1964, what U.S. corporation registered a three-dimensional trademark that is now internationally recognizable?
- McDonald's, Golden Arches
- Coca-Cola, Coke bottle
- General Motors, Cadillac hood ornament
2. "When it rains it pours," is one of America's oldest slogans. It is used to sell:
- Asphalt shingles
- Morton's salt
- Goodyear Tires
3. The earliest British law on trademarks was passed in 1266. It regulated the use of marks on what product:
- Bricks
- Bread
- Cloth
4. In 1972, Standard Oil changed its name to what?
- Texaco
- Exxon
- British Petroleum
5. Aspirin, thermos, escalator, and nylon are all examples of:
- Imported products not subject to U.S. trademark laws
- Words that originated as trademarks, but that are now generic, or general, names
- Products invented before 1901, and not eligible for trademark protection
6. What corporation received a color as a trademark in 1987?
- Owens Corning, pink insulation
- Mercedes Benz, silver automobiles
- Pepsi, light brown cola
7. The earliest trademarks were used by:
- Traders in the ancient Middle East, around 3,500 B.C.
- Manufacturers in Eighteenth Century Paris
- European cave dwellers, around 5,000 B.C.
8. In 1971 who received a trademark consisting of musical notes?
- NBC
- Hilton Hotel Corp.
- Loews Corp.
9. The first trademark in the United States was granted to:
- Averill Paints
- Singer Sewing Machine Corp.
- Quaker Oats
10. The first American publication to receive a trademark was the:
- New York Times
- Philadelphia Gazette
- Ladies Home Journal
1. In 1964, what U.S. corporation registered a three-dimensional trademark that is now internationally recognizable?
McDonald's, Golden Arches
2. "When it rains it pours," is one of America's oldest slogans. It is used to sell:
Morton's salt
3. The earliest British law on trademarks was passed in 1266. It regulated the use of marks on what product:
Bread
4. In 1972, Standard Oil changed its name to what?
Exxon
5. Aspirin, thermos, escalator, and nylon are all examples of:
Words that originated as trademarks, but that are now generic, or general, names
6. What corporation received a color as a trademark in 1987?
Owens Corning, pink insulation
7. The earliest trademarks were used by:
European cave dwellers, around 5,000 B.C.
8. In 1971 who received a trademark consisting of musical notes?
NBC
9. The first trademark in the United States was granted to:
Averill Paints
10. The first American publication to receive a trademark was the:
Ladies Home Journal