Movies
POM Wonderful Presents: The Greatest Movie Ever Sold
| Rating: | PG-13 (for some language and sexual material) |
| Genre: | Documentary |
| Release Date: | April 22, 2011 |
| Running time: | 90 minutes |
| Cast: | Morgan Spurlock |
| Director: | Morgan Spurlock |
| Producer: | Morgan Spurlock, Jeremy Chilnick, Abbie Hurewitz, Keith Calder, Jessica Wu |
| Writer: | Morgan Spurlock, Jeremy Chilnick |
| Distributor: | Sony Pictures Classics |
Description: "POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD" -- which explores the world of product placement, marketing and advertising -- was fully financed through product placement from various brands, all of which are integrated transparently into the film. With humor and insight, the documentary unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. Each of the brands represented in the film have sponsorship arrangements with filmmaker Morgan Spurlock, and partners have the unique right to promote themselves in association with Spurlock and the film.
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